Importance of Keywords in Adwords.
When a question is raised about the easiest form of online advertising, the first answer that we get is Adwords. Adwords have become so popular today that, it is opted as a marketing strategy by almost every company. Adwords is like a magical wand; we say this because, the fate of a brand change overnight, if it opts for Adwords(also known as Pay-Per-Click). Keywords play a crucial role.
Adwords gives you many options; about when you want your ads to appear or where you want them to appear, whom do you want to see them etc., and if these options are used wisely, Adwords will become your favorite tool for advertising.
Dilate Digital can also help you with PPC.
In PPC marketing, everything starts with a right key phrase. Before running an ad campaign, a brief idea, about how Adwords works is important-
-When you use a search engine, particularly Google, in the search tab, you will type a phrase that is relevant to the product that you are looking for.
– Google returns with the results page. This results page will have two types of results- paid results and unpaid results.
Paid results are those that have a yellow label saying-“Ad” on them. Unpaid results are the natural results.
– Now you need to think how did you get those results; you got them because of the particular phrase you typed, that is known as a keyword.
-Those paid results are the results of Adwords.
If you want to launch Adwords for your brand, firstly you will have to research about the keywords related to your brand and then you have to bid on it. There are a few tools that help you with keyword research.
The organized grouping of keywords gives you good results. Small groups of closely related keywords would be better.
Make a set of best performing keywords, so that you spend only on those keywords, rather than wasting money.
The keyword that you have bid for, should appear in your advertisement too. This increase the number of displays.
Long-tail keywords would be most useful as they have less competition.